• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home vdx.tv Press Office

VDX.tv launches global digital video PSA initiative to inform the public about COVID-19

by TMO Partner
April 3, 2020
in vdx.tv Press Office
0 0
0
Share on FacebookShare on Twitter

The PSA initiative will involve collaboration with corporations, brands, agencies, publishers, and spokespeople.

[PRESS OFFICE] VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has launched a digital video Public Service Announcement (PSA) initiative to help drive awareness around COVID-19 and better help global communities cope with the spread of the virus.

The campaign will enable corporations, brands, publishers, marketers, and celebrities to work together to help combat this spread. [For an example on how it works, click here.]

We’re looking for other corporations, brands, agencies, publishers, and spokespeople to join us. To spread the message as widely as possible, we need contributions of inventory or funds to support purchasing paid inventory, and spokespeople in each country to record videos to help circulate the message

The initiative recognises that this virus has and continues to impact communities globally. VDX.tv’s video ads will be translated into several languages to reach people across all regions. Additionally, VDX.tv will use its platform’s full capabilities to customise messaging in each city and provide the most relevant information.

“During this unprecedented situation, we’re determined to act and help do what we do best: connect with audiences through compelling video messaging and formats,” said Dilip DaSilva, CEO, VDX.tv.  “Video is the best format for brands to communicate with relevant consumers, and the most effective format to inform people across the globe on how to combat and cope with the impact this virus may have on their families and communities.”

The VDX.tv format, which stands for ‘Video Driven Experience’, starts with video but allows the consumer to interact with the ad and explore additional information. This can be customised based on location. For example, the ad could provide the closest triage or testing centres. It could also provide links to local resources from the World Health Organisation (WHO) and the Centres for Disease Control and Prevention (CDC).

“We’re looking for other corporations, brands, agencies, publishers, and spokespeople to join us. To spread the message as widely as possible, we need contributions of inventory or funds to support purchasing paid inventory, and spokespeople in each country to record videos to help circulate the message,” said DaSilva. “I am personally making a $100k donation to kick off this campaign. Our company will donate all resources on a pro-bono basis. We have approximately 500 employees and the majority will help with this initiative.”

To learn more and help with this initiative, please visit covid-19.vdx.tv.

About VDX.tv

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape.

We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response.

We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices.

Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.


Tags: advertising technologyagenciesbrandscampaignCoronavirusCovid-19Dilip DaSilvaglobalmediaPSA initiativepublic service announcementvdx.tvvideo

TMO Partner

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?