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Home News Media business

Women in The Media: Being female is powerful

by TMO Contributor
March 30, 2022
in Media business
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Women in The Media: Being female is powerful

YFM's Haseena Cassim advises using your gut instinct

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I pondered the advice I could give to young women entering the workplace and those feeling the corporate frustration of stagnation in a patriarchal society, writes Haseena Cassim.

Looking back on my own journey, I’ve unpacked the key moments that cemented my path to where I am today.

I matriculated with ambitions of being a graduate, but not a cent to my name. A few years later I was an LLB graduate working as an article clerk with the title of PA. Throughout this 10-year period, through a tonne of naysayers and those who said I would amount to nothing or that I was insane to be making tea after spending years of sacrifice to become a lawyer, I learned some lessons.

  • Define what success means to you.
  • Understand that where you are right now is exactly where you are meant to be.
  • There is knowledge in doing whatever you’re doing right now. Do it with passion and zest. You are learning skills every day without realising it.
  • Life is meant to be enjoyed, so find the silver linings around the darkest of clouds. Laugh, dance and enjoy the beauty around you.
  • Trust your gut instinct.
  • Nothing comes without effort.
  • We are all equals; titles and status do not define your worth. Your character and ability to rise define your worth.
  • Consider all opportunities and take the ones that feel right.
  • Aspire to be fearless.
  • Being female is powerful.

 Rise, young queens. 

~ Haseena Cassim is managing director at YFM.


Tags: advertisingadvicebroadcastingHaseena Cassimmagazinemediamedia businessradioWomen in the MediaYfm

TMO Contributor

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