• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board

'It is truly a privilege to have their invaluable skills and insights within our team,' says founder Simon Wall.

by TMO Reporter
February 21, 2024
in News
0 0
0
Mali Motsumi-Garrido and Ruchelle Mouton join Tractor Outdoor’s board

Ruchelle Mouton (L) and Mali Motsumi-Garrido join Tractor Outdoor’s board of directors

Share on FacebookShare on Twitter

Sales director, Mali Motsumi-Garrido and Ruchelle Mouton, head of group marketing and services at Tractor Media Holdings, have joined Tractor Outdoor’s board of directors. Both women  joined the company early last year.

“I am honoured to step into this role, where I eagerly embrace the opportunity to lead the Tractor Outdoor team with vision while championing collaboration and driving client centricity,” said Motsumi-Garrido.

And she added, “Devote the rest of your life to making progress, as Epictetus wisely said. Together, we will chart new heights, empowering our team to achieve sales excellence and write the next chapter of success for our company.”

Motsumi-Garrido has occupied a number of senior roles in media, including stints at Caxton Magazines, Primedia Broadcasting, Mediamark and the country’s premier broadcaster DStv, where she headed up the regional sales team. In her current role at the helm of Tractor’s sales team, Motsumi-Garrido has been instrumental in driving significant revenue growth for the media owner over the past year.

Tractor has focused on rapid expansion over the past two years. 2024 will see the media owner evolve its focus to further expand its client portfolio while taking the Tractor brand to new heights. As board members and company directors, both Motsumi-Garrido and Mouton will play a key role in driving this next phase in Tractor’s growth strategy.

Mouton has formerly held senior marketing and insights roles, including positions  at Primedia Outdoor and Provantage. She also served as an OMC board member, and played an instrumental role in the launch of the audience measurement known as ROAD.

“Embarking on this role, I am genuinely excited to drive our company’s strategic outlook in the next growth phase of Tractor Outdoor. Working closely with Mali, we are set to elevate our sales and campaign delivery standards and revolutionise our client solutions through innovative data-driven targeting and measurement strategies. I look forward to turning our aspirations into accomplishments and guiding our organisation to a future defined by success,” said Mouton.

Mouton leads the marketing, data and programmatic functions of the business. She is responsible for developing data-led capabilities for the business to unlock commercial opportunities, with a focus on innovative and tech-led measurements that show campaign efficiencies and standardise audience measurement metrics.

Simon Wall, CEO at Tractor Media Holdings said Mali and Ruchelle commanded immense respect within their respective industries, serving as exemplary figures of achievement and expertise. “It is truly a privilege to have their invaluable skills and insights within our team,” he said. I eagerly anticipate the opportunity to learn from their leadership as they steer their teams toward a future marked by excellence and innovation.”


Tags: board of directorsdatadirectorgrowthinsightsMali Motsumi-GarridoOOHout of home advertisingRuchelle MoutonsalesSimon WallTractor Outdoor

TMO Reporter

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025
 Auditing masterclass lifts the lid on hidden costs

 Auditing masterclass lifts the lid on hidden costs

May 29, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business

May 29, 2025

Recent News

Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025
 Auditing masterclass lifts the lid on hidden costs

 Auditing masterclass lifts the lid on hidden costs

May 29, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?