hris Baumann is a Professor at Macquarie University in Sydney, Australia, and holds visiting engagements with Seoul National University (SNU) in Korea, Osaka University in Japan, and the University of Cambridge in the UK.

His research introduced Brand Competitiveness, Competitive Productivity, and the Necro-Branding of Elvis Presley as a Necro-Celebrity. Baumann is a co-author of “The Psychology Behind Design: A Marketing Perspective” Springer book and “Confucianism, Discipline, and Competitiveness” in Routledge.

He has published in journals such as the Journal of Business Research, Journal of Services Marketing, Journal of Strategic Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management and Celebrity Studies.