Jaclyn earned her Bachelor’s of Science Degree in Business and a Master’s Degree in Business Administration (MBA) from the University of Central Florida. Prior to FIU, Jaclyn worked at advertising and branding agencies to design and implement marketing plans and strategies for clients in a variety of industries; including Travel, Tourism & Hospitality, Casino Gaming, Health & Beauty, and Fashion & Retail. She was the Market Research Manager for a major cruise line, and developed brand, advertising, product development, distribution channel, and employee research studies.

Karen Anne Wallach is an Assistant Professor of Marketing at the University of Alabama in Huntsville (Ph.D., Emory University). Her research provides insights into social media, branding, and societal impact, with a focus on corporate social responsibility (CSR) and digital wellness. Using multiple methods, she uncovers consumer insights on issues of managerial relevance.