Dissecting the LSM 7-10 market
May 17, 2023
WATCH: Chasing the Sun 2 spoof goes viral
March 22, 2024
The evolution of sports media
April 26, 2024
Past, present, future
April 26, 2024
What Generation Z wants from brands in 2024
April 25, 2024
Jacques Coetzee joined South Africa’s leading printing group, Paarl Media, in February 2007 as Group Sales Manager. One of his responsibilities was to find new business opportunities.
After receiving approval for the Shopper’s Friend Adpaper concept during 2009, he set about creating a new business that a year later employ 102 people and 1 600 distributors, publishes the largest publication in SA with a 2.2 million weekly distribution, and also does national direct leaflet distribution.
The Shopper’s Friend Adpaper created a new media category, bringing together the best features of newspapers, magazines and direct distribution in one product on a scale that South Africa has never seen before. It challenges conventional free-to-consumer business models, providing a cost effective method for advertisers wishing to reach more households in a controlled environment.
Coetzee thrives on challenges, is not afraid to question conventional thinking and believes that there is always a better way.
On November 4, 2010 Caxton complained to the Advertising Standards Authority of South Africa (ASA) that a sales presentation brochure...
The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.
Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card
Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd