Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at family gatherings. You’ve tried your best to ignore it in the hope that she wouldn’t notice you but ‘Junk Status’ has placed the […] Read more
A look at maximising advertising value in a tough economic climate. It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started. Based on media inflation and the potential economic outlook for the year, this area is more pertinent than ever to ensure […] Read more
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let’s leave them alone. But because I deal with finding business solutions, I have to be sussed on issues concerning the economy, writes Jedd Cokayne. […] Read more
As we draw closer to the end of the year and the three headed monster known as the ‘retail period’ starts to appear on the horizon, I wonder how many brands are really ready? Have they made adjustments to their marketing plans to take advantage of this phenomenon or are they just flying under the […] Read more
Contrary to popular belief I don’t consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you. We have all lived through the fads in life and the crazes that drive people […] Read more
In the ‘70s it was the decade of massive soaps. Think Dallas, Dynasty and Falcon’s Crest. The ‘80s were owned by sitcoms. But for the past 15 to 20 years, starting with Big Brother, television has been dominated by literally hundreds of so-called ‘reality’ shows. And reality TV has certainly made an impact on TV […] Read more
