Jonatan Södergren is a cultural critic and brand expert and holds a position as lecturer at University of Bristol. He is interested in branding and consumer culture theory. In his research, Jonatan explores the aesthetics of advertising and the intersection of brands and popular culture, often through qualitative methods such as literary criticism and visual analysis.

He is the guest editor of two special issues - Marketing Insights from Popular Culture and Poetics of Consumption - and is currently working on multiple projects related to topics such as advertising history, arts marketing, consumer culture, cultural branding, literary criticism and poetics. He has previously published a doctoral dissertation on brand authenticity and journal articles on advertising aesthetics, cultural representation, and marketplace mythology.