Working as a London security guard in 1997, Justin saw the Wonderbra "Hello Boys" billboard at his local Tube station, and promptly did a drug trial to fund a flight back home, as well as a six month copywriting course. Twenty two years later, Justin has one of the most respected track records in SA Advertising with over three hundred local and international awards, including several Grand Prix’s and Effectiveness golds. He founded FoxP2 in 2005, naming the agency after the creativity gene. FoxP2 has topped the Loeries table on three occasions, finished in the top 10 Creative Circle rankings every year for fifteen years and won Finmail and Finweek Agency Of The Year on four occasions.