Brandon de Kock is an editor, speaker, and director of storytelling at WhyFive – the insight-driven research company behind the annual BrandMapp survey. He specialises in taking numbers and presenting them like rock ballads to prove a simple point: just because it’s market research doesn’t mean it has to be boring.
His career has been a ‘compendium of games’ – a collection of roles and responsibilities in industries as diverse as hospitality, music, and art to eventing, conferencing, research and publishing. He is a highly respected writer, photographer and public speaker – and was editor of Compleat Golfer magazine for eight years before taking up the position of creative and content director for RamsayMedia (Getaway, CAR etc) where his strategic thought-leadership skills added value and insight across all spheres of business from marketing and product quality to service activities and delivery. In 2013, he was selected to be a member of the curatorial panel for the Cape Town World Design Capital 2013 programme. He brings all this experience to bear in the context of WhyFive, finding the stories in the numbers and presenting them like great rock songs.