he Screen Advertising World Association (SAWA) is the global trade body of Screen Advertising Companies and Associated Companies that supply services to the Screen Advertising Industry.
The role of SAWA is to develop international standards and best practice for the Cinema Medium and to improve communication between Screen Advertising Companies around the world. This facilitates the easier buying of the cinema medium for Advertisers and Agencies.
The Screen Advertising medium has always been uniquely positioned. High quality on screen image, excellent sound, highly targeted audience and a high rate of captivity of that audience. This has positioned screen advertising as a powerful albeit small medium in percentage terms of main media expenditure. Its size of main media expenditure is dictated by its finite reach in terms of the sought after audience it can deliver.
CYBERTORIAL: ‘Back to the Future’ was the theme of Screen Advertising World Association’s (SAWA) annual showcase of cinema advertising innovation at the Cannes Lions Festival of Creativity 2014. The theme was in honour of the imminent key year of 2015 that featured in all three films of the trilogy – a year that is also […] Read more