Advertising
Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
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Gap back-to-school ‘hijab ad’ ignites social media
Gap is not the first clothing brand to show a woman wearing a headscarf. In 2016, Dolce and Gabbana introduced...
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Advertising is obsolete: Here’s why it’s time to end it
As Ramsi Woodcock argues in a recent article in the Yale Law Journal, if the only justification for advertising is that...
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Most users don’t mind ads – if they are relevant, timely and of good quality
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So...
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Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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The rising importance of brand values
The values brands espouse have become increasingly important, with consumers changing brands if they no longer 'speak' to them.
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