Advertising
Waar of Wolhaar (True or Fake): Ads24 makes #inroADS24 with their Afrikaans community roadshow
Cybertorial* Have you heard about the latest buzz surrounding the Afrikaans community? It’s been all over town – three cities...
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Changing the face of property marketing with VR and AR app
In September last year we reported that, Media was starting to arrive in the future and that Virtual Reality (VR) was...
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Why we’re dropping Google Ads
From today, we’re dropping Google adverts from GroundUp. The Google advertising model is broken: not for Google of course, which...
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Combustible: The new politics of branding
In the current combustible political climate, brands (and their CEOs) find themselves thrust into the centre of the political arena....
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Embracing the bots: how direct to consumer advertising is about to change forever
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is...
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Two sides of a marketer’s coin
There are two sides to every coin, and a coin can’t exist without both sides. The same can be said...
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