Advertising
The rise of the Millennial consumer
The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology...
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The question of investing in content property
Branded content and entertainment go hand in hand, particularly in a broadcast space. Market-leading corporates, including Unilever, Red Bull, ESPN,...
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The future of audience measurement
What does the South African Audience Research Foundation (Saarf) mean to the media planner? It is the body that represents media...
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First look: Business Day’s ‘political economy’ brand campaign
Understand your country or lose it! Business Day today launched the first television ad in a brand campaign it promises...
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Could a media algorithm pass the Ogilvy copy test?
More and more people have told me not to bother rewriting my text book Media Planning – Art or Science?...
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Launch a new brand? Or stretch an existing one…
Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should...
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