Advertising

Africa’s creative industry will soon have a new networking, idea sharing and thought leadership space, Advertising Week Africa.

With the Cannes Lions behind us and the Loeries ahead of us, it is timely to reflect on a distinctly...

'It is better to reach the right person in the right context once, even if expensive, than to reach that...

Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand...

Sibongile Sibanda is the new managing partner of Zenith in South Africa, joining the agency from Samsung Electronics SA, where...

Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for...