Media agency
It’s about influence: Advertising in 2020 and beyond
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data...
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real...
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Goodbye terabyte, hello zettabyte: Following the ones and zeros
As media and advertising people, we need to think about the intersection of where consumers find their content and how...
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Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap...
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Small and start-up media agencies pay the cost for payment terms
The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies...
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Digital marketing in a third world country
Digital marketing in South Africa has increased at a rate of 35% and certain trends have increased in popularity which...
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