Media agency
To integrate or not to integrate, that is the question
It's the eternal agency debate, whether you're full serviced or specialised: To integrate or not to integrate? I was lucky...
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Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data....
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More gamers are playing sports online and brands are getting involved
MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and...
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Tough times for media agencies
Last year, 2016, wasn’t a great year for media agencies. In the US, the highly anticipated investigation into kickbacks and...
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Global adspend in 2017: What the experts predict
There’s a positive outlook for advertising, except for newspapers and magazines, and digital is forecast to grow by at least...
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What’s changed in OOH media planning? Everything. And nothing
The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong...
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