Media agency
What’s changed in OOH media planning? Everything. And nothing
The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong...
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Confessions of a media strategist
Like any other budding media investment opportunist, I often call it like I see it, holding my partners accountable for...
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PHD win shows media agencies no mere ‘procurers of time and space’
The annual Financial Mail AdFocus Awards presentation was truly a red letter day for the media agency world: PHD Media...
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Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists...
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Unwavering commitment and passion (With Video)
Ilsa Gräbe was awarded the Media Agency Rising Star accolade at this year's MOST Awards. The award honours innovative, up and...
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OMD cements its top spot in Africa
CYBERTORIAL* The dominance of OMD in major African markets has been reaffirmed by the results of RECMA’s latest research. Michael Bratt...
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