Agencies
Crisis communications redefined: Pandemic shows why planning is key
Covid-19 is a global health crisis that has highlighted the need for clear and regular communication by all types of...
Read moreDetailsInnovation, data, strategy: What makes a media agency most attractive?
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to...
Read moreDetailsBrands, know this: What’s needed now is authenticity
Like much else, including the intelligent management of brand equity during the pandemic, it comes down to good leadership that...
Read moreDetailsMedia shifts: The difference I see
Despite the ‘noise’ of news coming from all directions – TV, radio, word of mouth (WOM), social media – Facebook,...
Read moreDetailsLooking and sounding good on digital channels is essential
The fact that you are working from home does not mean you must show up anyhow. In fact, you need...
Read moreDetailsNavigating the new normal
We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is:...
Read moreDetails
