Browse our latest media news articles below to get the inside scoop on the new media industry.
There was a time, decades ago, when the rule of thumb for mass media in South Africa was to produce content that would be understood by someone who had only managed to pass standard eight –... Read more
Last week I attended a talk by Gerard Baker, editor in chief of The Wall Street Journal, examining the curious state of the world and offering some explanations of how it got there. It was p... Read more
Website design is an ever changing field and staying on top of trends can help your business flourish and set you apart from competitors. Impress the consumers of tomorrow by ensuring that y... Read more
When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. This puts to rest the debate about whether... Read more
OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA’s social media advertising is seriously damaging its brand. The past few mo... Read more
“Speak your mind” and “post your mind” are not the same thing. A study that investigated how messages containing different emotions spread across social networks found that “anger is more in... Read more
