Digital
TheMediaOnline's latest news on online and interactive media.
Yes you can reach consumers through first, second and third screens
Watching TV used to be straightforward: turn on set, sit down, choose channel. Today, millions of viewers may still tune...
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Entertainment: That’s what the ‘e’ in eSports should stand for
It’s been touted as “the biggest thing you’ve never heard of” and “the future of professional sports” but despite its...
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The inside story of the Shelley Garland scandal
Just over three months ago, what was supposed to be a slow-moving Easter weekend was disrupted by a contentious blog...
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What is really driving public sentiment: Opinion mining the next level in social analytics
Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s...
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And South Africa’s best-read websites are…
Global online audience management firm Effective Measure, the official traffic measurement partner of the IAB South Africa, has released their...
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Seven lessons from the digital media revolution
Business is about change — but no CEO would like to face disruption on the scale seen in the newspaper...
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