Digital
TheMediaOnline's latest news on online and interactive media.
The dark side of automation
Automated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns...
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From SEO to GEO: How your brand can be the ‘chosen one’
The next evolution of SEO is GEO – Generative Engine Optimisation – the practice of optimising content for AI-driven search...
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Is ethical AI use already impossible?
As the use of AI grows and new technology models are introduced to us, calls for the ethical use of...
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When you click on an ad in sales season, retailers get to harvest your data
Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each for advertising...
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Bosses now dread AI PR disasters more than hackers
In 2025, the calculus of AI risk has flipped. Among S&P 500 companies, 38% now cite reputational risk from AI...
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Why leaders can’t afford to stay offline
Building your personal brand isn’t a vanity exercise, it’s a necessary part of remaining competitive in a context where people...
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