Playboy South Africa, version two, hit the shelves this week, after months of hype and a launch party in Johannesburg. Following on the launch issue is an advertising campaign that is making... Read more
ProVantage has won exclusive media rights for all sites belonging to the the Passenger Rail Agency of South Africa (PRASA). The tender was won by a consortium, called Umjanji Media Consortiu... Read more
Experiential marketing, also referred to as activation, is about forging an exciting, relevant and meaningful relationship between a brand and its consumers across a multitude of touchpoints... Read more
Students, they say, are a fickle bunch. Brand choices change minute-by-minute, day by day. Their choices are extensions of themselves, and their interests, the crew they hang with, the music... Read more
TheMediaOnline caught up with ProVantage’s Jaques du Preez to get his take on the forecast for the out of home advertising market and the trends he sees taking shape this year. Du Preez beli... Read more
Barbara Cooke took over the steering Out of Home Media South Africa (OHMSA) in the capacity of acting CEO in August last year, coming out of retirement to do so. At the time, she was quoted... Read more
