The out of home advertising industry is in an uproar this week with one of the major players resigning from industry body, Out of Home Media South Africa (OHMSA), the DA accusing the Johanne... Read more
Outdoor advertising innovators, AdReach, found an interesting way to encourage guests to enter a competition at its recent VIP launch in Johannesburg by using Facebook, and their guests... Read more
OH! Awards: Nestle won the coveted overall category accolade, as well as the street furniture category prize for its KIT KAT ‘bench’ advert at the annual OH! Awards held in Johannesburg last... Read more
OH! Awards: The Economist magazine, in late April, stated emphatically that out of home advertising used to be the dull end of the industry. This is no more. The reason behind the change is... Read more
The out of home advertising industry faces many challenges. Complex legislative issues from town to town, city to city; a lack of research to back the sector’s claims of effectiveness; no to... Read more
The out-of-home industry is a maze of legalities and regulations. Just how legal is illegal? Kim Novick finds out how this impacts those involved. The undercurrent of ‘illegal’ that runs thr... Read more
