Out of Home
Programmed to prosper: how pDOOH helps brands adapt to a changing world
Fast and flexible, with real-time optimisation, programmatic DOOH tech offers a variety of solutions to meet changing consumer needs.
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The fight for transformation of the OOH advertising industry continues
As the Black Billboard Owners’ Alliance, our aim is to move from getting crumbs of the R48-billion a year advertising...
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Static vs. digital: When it comes to outdoor media, both can play a role in your media strategy
Don’t for one second think that static OOH is disappearing – quite the contrary. The static occupancy rate in South...
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Six key trends driving out of home media evolution
Outdoor advertising will continue to be highly impacted by advancements in technology such as digital displays, programmatic trading, augmented reality,...
Read moreDetailsOpen letter to the media industry: Load shedding may have dealt media a curveball but…
There’ve been more than a few conversations that lament the knock that load shedding is having on the out of...
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Out of home in Africa is growing up – and moving out
Digital out of home advertising is particularly effective in Africa, where the majority of the population is young, tech-savvy, and...
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