Research
The future of journalism rests on entrepreneurship
One of Australia's most experienced and innovative media professionals, Peter Fray, has deep experience in transition within legacy news organisations. As...
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Clarity on SELs and LSMs and the ES
There have been a number of industry comments in the past week about SELs as a “replacement” for LSMs. TNS...
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How to know what news and social media are saying about you
Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals. All are dependent...
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The African digital consumer and where TV is heading at PAMRO
Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from...
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Why media research across Africa needs to be harmonised
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It...
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Tackling waning consumer loyalty
The Ask Africa 2016/2017 Icon Brands Awards were presented at a stylish and exquisitely catered midday function at the The...
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