Research
What makes a business ready for the future?
A positive attitude to change, being open to new technology, adaptability – these are three of the six traits that...
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MAPS first wave data rolls in after riding out Covid-19 challenges
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the...
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Social media users in South Africa and Kenya trust science, but still share Covid-19 hoaxes
If organisations and fact checkers know what factors motivate people to consume and share disinformation, they can develop interventions better...
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Your brand’s not only about you: The role of research in a rebranding process
KIA claimed a Guinness World Record in early 2021. And it had nothing to do with cars.
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The challenge of embracing new research practices in the digital age
Innovation approaches and analytical thinking are key in maintaining research integrity. Many of us are grappling with the question of...
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Worrying digital skills gap, but opportunity lies in boosting training and education
A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with...
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