Personalisation succeeds when companies make it easier for customers to engage, buy, and consume what they want versus the outdated concept of trying to predict the right product, place, and... Read more
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Predictably the initial reaction to the alliance is that of “mismatched case of calculators meets crayons”. Britta Reid analyses the Accenture/Droga5 deal. Read more
The Media Online’s weekly round up: TBWA launches virtual entrepreneurship academy through social media and video halls in Tanzania. Viacom International Media Networks Africa reinforc... Read more
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