On platforms without ad breaks, there’s no missing in-content advertising
Advertising in today’s TV landscape is challenging for most – but one marketing strategy is breaking through the noise and ...
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Tag: ad blockers
The opportunity for brand integration in the ad-blocker era
You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...
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Advertising to a generation that blocks advertising
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising ...
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So, do you really care about privacy?
You give up some of your info to access free content. You give up some info to access special deals ...
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Transparency, black hats, the repercussions of inaction
What would real transparency look like in the ad industry? Imagine, if you will, a world in which an agency could ...
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It’s not too late to minimise ad-blocking in South Africa
Just 13% of South African consumers use ad-blocking technology. That's the news from a new research report by Effective Measure, Ad-Blocking ...
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