Echo chambers are death knell of democracy & advertising is the antidote
We need to find ways that the best, most broadly appealing, accurate and trustworthy news can be distributed at no ...
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Tag: ad fraud
What would ad industry do if it heard 22% of Nielsen’s TV panel were bots?
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not ...
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Data verification essential in unregulated location marketing space
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms ...
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Ad fraud: Big issue or fake news?
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions ...
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Brand safety: Limiting risks and improving trust and quality
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain ...
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What WON’T happen in Cannes this week
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness ...
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