Tag: ad fraud

The main issue hindering progress in the programmatic space is lack of knowledge.

One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African ...

Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are ...

The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: ...

Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is ...

Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables ...