Tag: advertisers

The long awaited report into the use of kickbacks and rebates in the US ad industry, commissioned by the Association ...

CYBERTORIAL*: In a matter of 18 months since its launch, Hot 91.9 FM has managed to propel itself, with lightening speed, ...

As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers ...

Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...

OPINION: I feel absolutely no sympathy for that silly little woman who gave “Sparrow-Fart “ an entirely new meaning and ...

The Independent Agency Search and Selection (IAS) Company announces its launch of an innovative service to marketers and procurement officials ...