Tag: advertisers

Think about what you shared with your friends on Facebook today. Was it feelings of “stress” or “failure”, or perhaps ...

The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...

Just 13% of South African consumers use ad-blocking technology. That's the news from a new research report by Effective Measure, Ad-Blocking ...

Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level ...

The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its ...