Pitch perfect or idea theft?
“Good artists borrow, great artists steal.” This provocative quote, often attributed to Pablo Picasso, suggests that all creativity is derivative. ...
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Tag: advertisers
‘This is gold’: Million & Change campaign producing results
I have to share some stats from our Million & Change promotion, where we are giving one winner R1 million ...
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The ‘romantic’ advertising tricks that give you unrealistic expectations of love
The run up to February 14 is a good time for selling certain products. And alongside the jewellery and flowers, ...
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Refreshed Sowetan print title set to launch end November
Our valued readers First, let me express our deepest appreciation for your continued support for Sowetan. More than ever, South Africa ...
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Ad tech’s race to authenticated identity
There is a lot of talk in AdTech these days about user identity, and Google’s decision to leave browser cookies ...
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A total eclipse of the ear
Yesterday, Nova Scotia experienced its first total eclipse of the sun since Carly Simon decided to throw shade on Warren ...
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