How to podcast successfully according to Gareth Cliff
An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to ...
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Tag: advertisers
D2C brands know they must get past creative egos for ads that work
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder ...
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World of Media: Advertisers investing in marketing tech, sponsorships while WPP makes big agency moves
The Media Online's weekly round-up of global media stories.
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Beyond the billboard into the Blue yonder
It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, ...
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Soccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, head of content marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a ...
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Prime time news by the numbers
Does prime-time television news these days continue to attract vast viewership numbers and does it still hold weight for advertisers?
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