COVID-19 proves that media’s value is growing – but we need to find better ways to measure it
The COVID-19 pandemic is disrupting every industry. For the media sector, coronavirus creates both opportunities and challenges.
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Tag: advertisers
Indifference makes the difference
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, ...
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Are radio listeners drawn by celebrity?
Changes to radio line-ups often precipitate a great deal of indignation among listeners: they seethe on Twitter and inevitably the ...
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Publishing platforms offer a rare opportunity to communicate effectively
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...
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World of Media: UK and Canada pledge to global media defence fund, the top global advertisers and media agencies, Australian watchdog nails Samsung over misleading ads
The Media Online's weekly wrap of need-to-know global media news.
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Media beyond the numbers: What is the media equation?
The pressure is on, for South Africa and the media as the Gross Domestic Product GDP deceased in the Q1 ...
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