The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker and more efficient. But now a new tech method is being worked o... Read more
Just 13% of South African consumers use ad-blocking technology. That’s the news from a new research report by Effective Measure, Ad-Blocking in South Africa 2017. “Because the ad-block... Read more
Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. The OOH company has also touted the benefi... Read more
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream... Read more
The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its numbers continue to swell, as are the youth that are a part of it, wh... Read more
The long awaited report into the use of kickbacks and rebates in the US ad industry, commissioned by the Association of National Advertisers (ANA), has been released. An Independent Study of... Read more
