It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, entertain and evoke emotion. Three recent campaigns that have consumers talki... Read more
Clint Roper, head of content marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a field of opportunity for advertisers. Read more
Does prime-time television news these days continue to attract vast viewership numbers and does it still hold weight for advertisers? Read more
Think about what you shared with your friends on Facebook today. Was it feelings of “stress” or “failure”, or perhaps “joy”, “love” or “excitement”? Each time we post on social media, we lea... Read more
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker and more efficient. But now a new tech method is being worked o... Read more
Just 13% of South African consumers use ad-blocking technology. That’s the news from a new research report by Effective Measure, Ad-Blocking in South Africa 2017. “Because the ad-block... Read more
