Culture will consume your brand if you don’t have the capital to be part of the conversation and you think you can manipulate it to your own end. Read more
Artificial intelligence could take away the human element in media design, something which Tshegofatso Serumula is both fearful of and excited about. Read more
Advice to agencies: Do a lot of work that is not in the traditional role or ambit of what an advertising agency does. Solve problems, don't just do what is expected. Read more
I recently participated in a panel discussion about marketing in emerging markets at the Indie Summit 2017 in London. On the panel was a representative from China, India and Singapore, respe... Read more
No, it’s not because Etiket doesn’t make ads anymore; by using our strategic thinking and creative problem solving skills to solve current challenges in the business environment, we’ve learn... Read more
The success story of Fruit and Veg City and Food Lover’s Market is the story of Hamiltons advertising as the two businesses grew together. Founder and managing director of Hamiltons, L... Read more
