By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that was all a brand aimed to achieve. Read more
If we want to drive business growth in 2021, if we want this year to be really different, we need to be proactive, not reactive. We need to move out of last year’s shadow. Read more
With many offices still empty as people work from home, this means marketers must rethink how to reach their audiences. Read more
Culture will consume your brand if you don’t have the capital to be part of the conversation and you think you can manipulate it to your own end. Read more
Artificial intelligence could take away the human element in media design, something which Tshegofatso Serumula is both fearful of and excited about. Read more
Advice to agencies: Do a lot of work that is not in the traditional role or ambit of what an advertising agency does. Solve problems, don't just do what is expected. Read more
