What Media24’s brand lift study revealed
Media24 has successfully challenged the conventional wisdom around ad frequency capping, revealing that higher frequency levels contribute to better campaign ...
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Tag: advertising
Most media outlets ‘speak to the interests of social and political elites’
It is an unfortunate reflection on the quality of debate in Parliament that real political life in South Africa is ...
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Media Moves: BRC hosts modeller of the RAMS R&F data, IAB SA Online AdSpend Report call for participation, Primedia Broadcasting launches ‘Corporates that Care’ CSI
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: The BRC ...
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Beyond 2024, may the future be female
When looking at the year ahead, it is filled with talks around various trends. This includes topics such as Artificial ...
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Radio remains the master of marketing
Jacaranda FM managing director, Deirdre King, a representative of the National Association of Broadcasters (NAB) and Radio Always, recently delivered ...
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Unlocking agency methodologies
The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic. The ...
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