Gone are the days when we relied purely on television and the revered rating to reach our target market. The world that we live in today is for the want of a better word, ‘eventful’. Through... Read more
The US’s most watched annual sporting extravaganza – the Super Bowl – highlighted the significant potential of out of home advertising to ingeniously reach millions of consumers... Read more
Custom magazines are invariably linked to a specific retail brand, so why would anyone else want to advertise their brand in one of these publications? Custom publisher Irna van Zyl has grea... Read more
Facebook is now rapidly morphing into a two-headed beast. The reason is its intended initial public offering (IPO), a stock exchange listing that will happen this year. The company says it “... Read more
NEW YORK – Millennials may be the tech-savviest generation yet, spending more time surfing the web and on social media than they do watching TV, listening to radio, or reading newspape... Read more
Despite her better judgment, Caryn Gootkin read the copy on a POND’s beauty advertisement. On finishing, she felt duty bound to write this critical analysis after conducting some enlightenin... Read more
