Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
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Tag: advertising
Chance for Young Lions roar… with just 24 hours to do it
The Young Lions competition is back. Cinemark, as the official South African representative for the Cannes Lions International Festival of Creativity, ...
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The Media Online gets creative with the Cristal Festival
The Media Online is the exclusive South African media partner for the African Cristal Festival, which includes both a conference and ...
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The profile of SA’s high net worth individuals
South Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective ...
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Combustible: The new politics of branding
In the current combustible political climate, brands (and their CEOs) find themselves thrust into the centre of the political arena. ...
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Embracing the bots: how direct to consumer advertising is about to change forever
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is ...
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