Leveraging chaos packaging to be more remarkable
I’m paraphrasing, but I’ve always enjoyed Seth Godin’s definition of remarkable: “The word ‘remarkable’ literally means something worth making a ...
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Tag: advertising
Breaking down TV’s siloed advertising walls
Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels ...
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Why proof matters more than ever in broadcast advertising
Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments ...
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When everyone can create anything, what decides what gets created?
Imagine a brand launched this year. Call it Aura. Aura sells premium skincare. Its founder knows the playbook cold. She's ...
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Awards Wrap: Gugu Mthembu named Cannes Lions Jury President, Bookmark entries open today and Effie Awards call for entries
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Africa leads boldly as dentsu welcomes new global CEO
Dentsu has appointed Takeshi Sano, currently CEO of dentsu Japan and deputy global chief operating officer, as its new president ...
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