Tag: advertising

Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual Digital and Media Predictions ...

OPINION: Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time ...

Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...

OPINION: I feel absolutely no sympathy for that silly little woman who gave “Sparrow-Fart “ an entirely new meaning and ...

The Independent Agency Search and Selection (IAS) Company announces its launch of an innovative service to marketers and procurement officials ...

  As Christmas approaches, we start to think about what values are important to us. It makes it an appropriate ...