Diversify and take market share: Provantage’s big plans for 2016
Provantage Media Group has big plans for 2016. And it has started with three acquisitions, which are currently in progress. ...
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Tag: advertising
New DOOH measurement tool unveiled
Neil Eddleston, managing director of JCDecaux OneWorld, was recently in South Africa to reveal the particulars of the group’s latest ...
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More humour and less sex in ads, South Africans say
Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans, ...
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People first, not platforms or profits or products…
Over the past 10 years, the presiding wisdom in advertising has been that marketers must put digital first. Recently this digital-centricity ...
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Standard Bank Joy of Jazz and 702 bring music to life
CYBERTORIAL: The Standard Bank Joy of Jazz festival partnered with 702 to bring their tagline to life. Standard Bank wanted ...
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Straight Talk: Landmark research highlights the true power of advertising
I have been in the business of researching brands, media and marketing communication for so long that what I have ...
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