More humour and less sex in ads, South Africans say
Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans, ...
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Tag: advertising
People first, not platforms or profits or products…
Over the past 10 years, the presiding wisdom in advertising has been that marketers must put digital first. Recently this digital-centricity ...
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Standard Bank Joy of Jazz and 702 bring music to life
CYBERTORIAL: The Standard Bank Joy of Jazz festival partnered with 702 to bring their tagline to life. Standard Bank wanted ...
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Straight Talk: Landmark research highlights the true power of advertising
I have been in the business of researching brands, media and marketing communication for so long that what I have ...
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Global marketing guru shares trends and insights
Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer ...
Read moreDetails![Publishers become brand content creators [part two]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-16-08.00.46.png)
Publishers become brand content creators [part two]
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...
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