Global marketing guru shares trends and insights
Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer ...
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Tag: advertising
![Publishers become brand content creators [part two]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-16-08.00.46.png)
Publishers become brand content creators [part two]
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...
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When authenticity and advertising collide on social media
Be true to yourself! Embrace the real you! Fundamental philosophical imperatives or contrived marketing slogans? The answer, of course, is ...
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Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Convergence powers clever campaigns
*CYBERTORIAL: Primedia Broadcasting, home of radio brands 947, 702, KFM, CapeTalk, EWN and LeadSA knows what attracts and retains South ...
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Shooting from the hip: Ad blocking… and punching
Shine, the Israeli ad blocking company, ran this ad in the Financial Times today. A bold move! Shine is the ...
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