Tag: advertising

Erica Gunning ponders how the changes in the traditional media have affected media agencies. It’s no secret that the traditional ...

It is usually folly to indulge in any form of crystal-ball-gazing when it comes to the future of mass media ...

The LSM 4-6 consumers are the biggest grouping and are vital to advertisers. Gordon Patterson explains why they are so ...

There’s a video on YouTube of a guy answering the questions he asked of himself more than 20 years ago. ...

It's a Cape Town institution. For  15 years, The Big Issue magazine and the umbrella organisation have created jobs for ...

The mass media is already facing tough times, which are being made unnecessarily tougher by consumer ignorance on the role ...