Real stories, real influence, real Africa
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...
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Tag: advertising
Strategies to maximise return on ad spend this retail season
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...
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Media Moves: Provantage launches LEAP, News24 names Jerusha Raath as new publisher, RAPT Commerce launches a game-changing solution for emerging market retailers
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: LEAP by ...
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Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore
Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing ...
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Monks acquires 25% stake in Hoorah
Global advertising and marketing services company Monks, founded by legendary media man, Sir Martin Sorrell, has bought a 25% stake ...
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Precision boost: Mastering search marketing on Google and Bing
As a dentsu Performance Team Lead, I’m eager to reveal how we harness the power of Google and Bing to ...
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