Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach with Primedia Outdoor's new roadside ...
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Tag: Africa
Content: still king – and Africa’s new gold
As the world looks to a post-Covid-19 global reset, Africa is already making its mark with an innovative, youthful population ...
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Media business in Africa: Sometimes challenging, always rewarding
The numbers are there, the markets are recovering, the media options are diverse. There has never been more opportunity and ...
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African brand values achieve growth by leveraging digital transformation
MTN (brand value up 49% to US$4.0 billion) has retained the number one place on the ranking of the most ...
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Ignore at your peril: How Africa’s AI and startup scene is getting ready to change the world
Embodying entrepreneurship and innovation like no other sector, Africa’s startup ecosystem is blossoming. Innovative thinkers are localising tools such as ...
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Championing the golden age of TV in Africa
South Africa’s creative talent in the entertainment industry is at an all-time high, the internet has given rise to creators ...
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