Tag: Africa

iProspect, a dentsu company, has been awarded AB InBev's Media Strategy, Planning and Buying mandate across the African continent.

Journalism globally faces a sustainability crisis. It largely stems from declining advertising revenue, loss of revenue to technology giants and more.

Tripling in brand value over the past year, TikTok has been named the world’s fastest-growing brand by a new report ...

New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink ...

In a year that is turning out to be pitch heavy, anyone working in media and marketing may find themselves ...

Entering a new market is never an easy journey. The African market can be challenging as one size certainly doesn't ...