Is the future of agency business with small and mid-sized regionals?
Some are predicting the demise of the agency, pointing disruptions such as digitisation, globalisation, holding company acquisitions and changing consumer ...
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Tag: agencies
Automating media to help make sense of data
Automation is changing many industries, making processes faster and more efficient. But is this tech taking away the human touch?
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Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Recent client pitches indicate a growing need for agency specialisation
In the last few months, the IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches ...
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‘Medialiens’ return to the Forbidden Planet
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need ...
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Differing standards for large and start-up agencies?
Are larger, more established media agencies treated more leniently by clients, while smaller, start-up ones are held to a higher ...
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