Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
TQ Group and Craft Creative Brew House, have joined forces in a campaign offering free digital creative executions to companies wishing to communicate COVID-19 related messages. Read more
Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of the big brand-name consultants coming into the digital advertising s... Read more
[CYBERTORIAL] Despite the whisperings that radio is a dying medium, radio still consistently reaches 88% of South Africans on a weekly basis. Read more
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